The halftime show of the Super Bowl, often referred to as “the most viewed musical performance of the year,” has a new sponsor.
According to a multiyear agreement between the National Football League (NFL) and Apple, Apple Music will serve as the official sponsor of the Super Bowl Halftime Show. Since 2013, Pepsi has been the event’s sponsor. The music streaming service will make its Super Bowl Halftime Show debut on Sunday, February 12, 2023, at Super Bowl LVII. The 57th Super Bowl will take place at State Farm Stadium in Glendale, Arizona.
The tech giant has also announced that it will stream games from Major League Baseball and Major League Soccer on its streaming service, Apple TV+, as part of its investment in sports.
A little side note, if you plan to score a ticket for this year’s Super Bowl, you will need very deep pockets. On the official site, the starting price for a ticket bundle is $4,887.50 per person. To be fair, this does cover some of the events and activities. Did I also mention that these tickets will be in the stadium’s upper rows? The price for a package that includes a closer seat, premium open bar & food, and pre-game hospitality in the open air begins at $7.225.00. For additional pampering after that bundle, you must call for pricing. However, based on elements like inventory and demand, pricing may change. Additionally, there are 63,400 seats accessible at the State Farm Arena.
What’s a few additional dollars if you’re one of football’s biggest fans and want to have an unforgettable experience? I say go for it.
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